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The Babe Crafted Blog

Gina, founder of Babe Crafted, celebrating with members by pouring them glasses of a sparkling, bubbly rose wine

Ready to be inspired by fellow women entrepreneurs? How about actionable tips and strategies to build a thriving business? We got you, babe!

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Low-Cost Marketing Solutions for the Modern Day Girl Boss
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Low-Cost Marketing Solutions for the Modern Day Girl Boss

There's never been a better era to be a woman in business. The National Association of Women Business Owners reports that there are over 11.6 million women-owned businesses in the United States. Women-owned businesses have grown five times the national average since 2007, with the upward trend likely to continue. But while starting a business might be the dream, women entrepreneurs also have to face the reality of keeping their companies afloat. A lot of this hinges on the right kind of marketing.

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10 Women Share How to Support Babes in the Retail Industry
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10 Women Share How to Support Babes in the Retail Industry

One group of entrepreneurs that has been challenged quite a bit are retail babes, especially those who own a brick & mortar. But here’s the thing! There are super tangible, helpful ways to support & highlight these businesses, including sharing on social media, writing a glowing review on Google or Facebook, and even snagging a Mother’s Day present by ordering a gift card online.

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7 Ways to Show Some Love to the Beauty Industry Right Now
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7 Ways to Show Some Love to the Beauty Industry Right Now

Of course with stay at home orders and the need for us to remain 6 ft apart doesn’t give us the chance to enjoy the things we’re used to like getting our hair color freshened up or getting our lashes filled, to name a few. But here’s the thing— we can still support the babes we know & love in the beauty industry and they’ll appreciate it times 1,000!

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8 Ways to Support Local Wedding and Event Pros
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8 Ways to Support Local Wedding and Event Pros

I wanted to share some real ways you can help businesses during COVID! One of the industries that has been hit the hardest is the Wedding & Event Industry. A lot of unlucky couples have had to postpone their big day, a day they have been planning for over the span of a year and dreaming about for much longer. Also, industry pros like Wedding Planners, Photographers, Mobile Bars, and so many more have suffered losses in bookings. Everything from a share on social media to booking that engagement or family portrait session you’ve been meaning to book will help so much. Take it from these 8 business owners!

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4 Girl Bosses Share Their #1 Goal with Social Media
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4 Girl Bosses Share Their #1 Goal with Social Media

Ready to get real about social media? I am! Social media is a constantly changing beast that’s necessary for every business owner to tame. Not only does social bring in potential clients, but it helps you connect with a thriving network of fellow-minded bosses. How do you stay on top of all changes when there are five different platforms and only one of you? Take a page from these 4 girl bosses, as they share their focus on social media for 2020 and how you can find your focus, too.

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5 Ways Video Changes Your Brand's Game
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5 Ways Video Changes Your Brand's Game

Lights, camera, action babes! It’s time for you to get in front of the camera. For the entrepreneurs who are nervous to get in front of the lens, let me reassure you that it will be a lot less scary than you think. In fact, it can be quite fun when you get used to it and know that success is inevitable when you’re putting your heart forward. Plus, the minute you start posting videos, the immediate engagement and positive reactions make it all worth the stage fright!

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2 Fool Proof Ways to Come Up with Blog Content Ideas
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2 Fool Proof Ways to Come Up with Blog Content Ideas

We are content rich for sure, but the challenge that comes into play for me is finding the time to create said content (check out my post on batch-working here!) and decided what is relevant for today vs. another time in the future. But I’m here to say “one challenge at a time, babe!” and share how I think of ideas for blog content for Babe Crafted. First, we get the inspo, then we figure the rest out as far as scheduling goes. 

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12 Ways to Celebrate Small Business Saturday
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12 Ways to Celebrate Small Business Saturday

Thank you for showing small businesses lots of love this year, both brick & mortar shops and online shops. Let’s show them (as well as our loved ones!) just how much we love & appreciate them by spending our dollars locally. As you’re looking for gift ideas, take a peek at these 12 amazing businesses sharing Small Business Saturday pop ups & promos!

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9 New Ways to Generate Leads for Your Business
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9 New Ways to Generate Leads for Your Business

We’re all about making entrepreneurship more approachable and exciting along the way, so I thought it would be a fab idea to share 9 methods I’ve used to generate leads in my business and HOW I did it. I want you to confident be able to try new things, including 1 or more of these lead generation ideas. Take a peek, choose 1 to try, & then let me know how it goes! Happy lead generating, babe!

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6 Ways to Use Event Photos to Keep Your Marketing Fresh
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6 Ways to Use Event Photos to Keep Your Marketing Fresh

Hey, babe! Cheers to you for hosting an event! Pulling off a successful event is no easy task, so I thought it would be mega helpful to talk about how we can continue to use that event to market your business. It’s important that you have high res photos to showcase your events, so in order to make the most of the time and investment in a photographer that you made, you can use these images again & again. Here are 6 ways to utilize them even though the event might have been 1 month or 7 months ago. 

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9 Stories About Finding Your Ideal Client
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9 Stories About Finding Your Ideal Client

Hellooooo babes! I’m so excited to share today’s Top Knot Tuesday post. Put that hair in a top knot, fill up your mug, & let’s get to these small business tips and stories about dun dun dun…. the ideal client. What is an ‘ideal client’ you might ask? It’s someone who wants what you’re offering, is willing to pay you for your services or products, and who digs you & your brand. Your ideal clients or customers are out there & they want to hear from you. It’s all about being honest & consistent in your messaging about what you do— and your tribe will find you. And they will be so glad they did. We have 8 stories from totally awesome babes from all over Tampa Bay & the country.

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6 Tips to Rock a Newsletter for Your Business
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6 Tips to Rock a Newsletter for Your Business

Howdy, Babes! I hope you’re having a wonderful week. We’ve been talking about goals this month since it’s a new year and we have the chance to implement some new things for our businesses. Many of us have marketing goals, including starting a newsletter. Newsletters are amazing because your subscribers have already opted in to receive messages from you & you can get information to them in a much different way than social media. 

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20 Reasons You Need to Join Babe Crafted Right Now
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20 Reasons You Need to Join Babe Crafted Right Now

What kind of impact could you make in your business this year if you had more learning opportunities, more support, & more ways to tell your brand story? I bet it would be a BIG one. That’s what I created Babe Crafted for— to help you build the business of your dreams and feel less alone & burnt out along the way. We can go farther if we go together. So take a peek at 20 reasons why you need to join Babe Crafted NOW.

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