Hey there, ladies! Sarah Maingot, here. I've got one question: where would we be without the internet?? We all rely on it to function every day, whether it's growing our audience on Instagram or searching for a coffee shop to try in a city we're visiting. Along with the HUGE increase of time we spend on social media for work and personal use, it’s become the norm nowadays to form connections with people through online communities.

Hey babes! First, let us say how I hope you & your families are doing well after Hurricane Irma. My family & I hunkered down in our sturdy home in Seminole Heights, Tampa and we're so glad the storm has passed us after we've spent a week relentlessly preparing. It's been a stressful week, but let's not let Irma keep us from getting back on track & smashing some goals. ;) 

Hey girl hey! Let’s talk about video equipment. For $50 you can have a video kit that’s mobile & easy to use to go live on Facebook or Instagram for your business. If you hear the words ‘go live’ and want to hide under the bed, you’re not alone! Most creatives prefer to be behind the camera and not in front of it. BUT, I’m here to give you the confidence you need to rock live video.

Hey girl! Let’s talk about the anatomy of a pitch to the press! I’ve narrowed it down to a handful of easy to follow steps so you can get your story from point A to point B with confidence. Take a peek!

Hey, hey babes! Who’s ready to pin.it.UP?!? We are so grateful to Trudy Georgina, Alejandra Ramos, & Lauren Gay for sharing their favorite Pinterest tips. It’s important to not only be sharing consistent content on social media platforms, but also to make sure we’re using them as efficiently as possible. Wouldn’t it be nice to know what your marketing efforts were in tip top shape? Yeah, we think so, too! We know that you’ll find all of these to be helpful & hope your pin game gets even stronger.

Top knot? Check. Caffeine? Check. The will to succeed & be the best babe possible? CHECK. Let’s talk about social media. We might all be at different levels varying from beginners to expert, but one thing we all have in common is that there’s always room for improvement. The element of social media we want to highlight today is community. Social media’s not very social if you’re not talking to anybody, right? So let’s make sure we’re building our community as deliberately as we do with our content calendar!

Hey, babes! Let’s talk about Public Relations & Press. Advertising is you telling someone you’re good & PR is when someone else says you’re good. We can probably all agree that the latter is what we’re after, since word of mouth and referrals are the best way to win clients & customers and ultimately grow your business. We learn something new from every press hit we’ve garnered through working with past clients & businesses and think we have some insight that we can share to help business owners like you!

Babes who learn together, build empires together! Let's talk about 11 things you can do today to improve your social media presence. Whether you just started a few social media pages for your new brand or your business has an established following, there's something you can pull from these tips that'll make you feel even more confident about continuing to grow your audience authentically. 

Ready for some fantastic insight into telling your brand’s story? A brand only exists if there’s a mission behind it, and your mission is determined by not just your business goals, but also who’s accomplishing those goals. Your audience needs to know who you are to get the full picture & a good step in communicating your brand to others is creating an interesting About Page on your website.

Hey, babe. Ready to jump into some rad Digital Branding talk? I truly believe that when you have a well manicured Digital Brand (you’re polished, branded, and easy to find & contact online) then the world of potential clients is your oyster.  And surprise, a huge part of your digital brand is your website, girl! So, do you know if it’s performing at its best? I’ve got 3 easy steps for you to find out. 

The rumor is true: podcasts are the new blogs. However, that doesn’t mean everyone needs one. We all have to decide what we’re going to devote energy & resources to. If a podcast is one of those chosen things for you, that’s awesome. Its it’s not, that’s okay girl. I wanted to share some insight on why I decided a podcast was the right fit for Babe Crafted, some of the questions I had, and some real talk on adding another thing to my plate. Let’s do this! 

We’re here to keep the fun of Small Business Saturday going, because we’re hosting a HUGE giveaway of goodies from all the shops we visited on 11/24 during our Instagram Takeover collab. with City of Tampa. One boss babe is going to win all the amazing, cute, fun, local goodies below. This giveaway package is valued at $375 and you can pretty much knock out alllll of your Christmas shopping if you win it!

Thank you for showing small businesses lots of love this year, both brick & mortar shops and online shops. Let’s show them (as well as our loved ones!) just how much we love & appreciate them by spending our dollars locally. As you’re looking for gift ideas, take a peek at the businesses linked below— they have some fun pop ups & awesome deals taking place this weekend.