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The Babe Crafted Blog
Ready to be inspired by fellow women entrepreneurs? How about actionable tips and strategies to build a thriving business? We got you, babe!
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4 Steps to Increase Your Website’s SEO Through Blogging
If you’re a business owner with a website, chances are you’ve heard of SEO (search engine optimization) come up in conversation or in research for digital marketing strategies. I’m Lauren Taylor of Lauren Taylar Design & SEO! Although it sounds daunting, I promise that SEO is not as scary as it might sound. It’s simply the process of making your website visible in search engines like Google.
6 Video Apps to Make Creating Reels a Total Breeze!
Let’s talk about Reels, babe! Either you love them or you have a complicated relationships with them. But how about we save you some time and share some video editing and creation apps that will make creating Reels a total breeze and dare I say…. a joy?! Reels are an amazing chance to connect with your dream clients. Sharing Reels like a day in the life or a peek into your processes gives your potential clients a chance to A) get to know you and B) receive confirmation that YOU are the pro they need to reach out to.
11 Podcasts to Rock Your Holiday Break With
Merry Christmas and happy holidays! I hope you have an amazing holiday break and enjoy plenty of your favorite hobbies and time with family. But most of all, I hope you get some great rest. You’ve earned it, you hard-working babe, you! Enjoy some inspirational podcasts (and YouTube channels!) over the break.
How to Create Reels That Connect with Your Dream Clients
Reels are all the rage! And for good reason, babe. We already know that video content goes really far. But the other factor is that Instagram is competing hard with TikTok, so if you want an edge when it comes to showing up on Instagram for your Ideal Client, Reels is your best bet. Not only will using Reels on a weekly basis get Instagram’s algorithm attention, but it will also pique the interest of your Ideal Client. She’ll be able to get to know your personality and enjoy some value-building content before she hits that ‘book’ button. Here’s how 4 business owners are using Reels to build “Know, Like, Trust”!
Simplify Your Content Creation Process TODAY
Hey, babe! I see you at your desk hustling! You have a long list of to dos and are juggling client emails and drafting social media posts. You feel like you’ve made some solid progress of captions and are ready to start scheduling… But then you realize you need to spend the next 2 hours creating graphics for your posts and start to feel your momentum go waaaaay down. Been there, babe! What if you had access to a treasure trove of graphic and social media templates you could easily swap the colors on and hit that ‘Schedule’ button?!
5 Content Prompts to Help You Connect with Your Dream Client TODAY
Hey, girl! Let’s talk about your secret sauce, aka your story. The difference between YOU and another business owner is your story. Hands down. Period. Here’s the real difference between a biz owner who showcases her story in a way that takes an Ideal Client from ‘potential’ to ‘booked’ and one who doesn’t. PLUS, 5 bonus prompts to help you rock your social media and connect with your dream client TODAY.
How Clubhouse Can Boost Your Business
Trying new things can be intimidating, but not when you have talented fempreneurs who have your back! We asked a handful of our members to share how they’re using Clubhouse to build visibility & reach potential clients. Take a peek at what 6 amazing biz owners had to say and give Clubhouse a try for yourself.
5 Ways to Approach Potential Clients Without Being Salesy
We’ve all heard the saying, “when push comes to shove” right? Today we’re talking about leaving the ‘push’ at home and focusing instead on how to pitch in an authentic, helpful way. Take a few moments to look over what 5 CEOs are saying works best for them when it comes to connecting one on one with their ideal client and presenting what they have to offer.
3 Ways to Be an Inclusive Business Owner
“When you know better, do better.” I’ve been recalling this quote from Maya Angelou often lately and thought it was especially fitting today, because we’re making it a point to chat about Inclusivity, babes. I want you to recognize what you could have done better in the past, but not get stuck on it. Why? Because together we are moving towards running businesses & brands that are not just welcoming on the surface, but that are truly welcoming and supportive for Black women and women of color.
Babe Crafted's Favorite Giving Tuesday Non-Profits
This year more than ever, non-profits and charities need our support to gain the resources needed to help as many people as possible. These babes recommend their favorite organizations they’ll be helping this Giving Tuesday. Will you be giving back this Tuesday? Comment below with what organization you’ll be supporting.
7 Small Business Saturday Deals to Add to your Shopping List
It’s the most wonderful time of the year, babes! Small Business Saturday is right around the corner. For our Babe Crafted ladies, they are ready to shop small or are prepping their offers for some truly great deals on their services and products. Get whipped into holiday shape with Martha, treat yourself with jewelry by Jessica or get a whole new capsule collection by Emily, our babes have you covered! Get the scoop on those offerings and more from these 7 women small business owners. Happy shopping!
4 Fempreneurs Share Their Best PR Moments
Word of mouth is a business’s best friend, babes! So imagine when that best friend yells it from a microphone. Opportunities are galore! This is why PR is essential for your business to be seen and heard in your city, online, and around the world! 4 of our Babe Crafted ladies landed some great news opportunities this year. They share their best PR story below! Take a look and start thinking of ways to get your business covered.
How to Be the Content Queen You’ve Always Wanted to Be
Before you get nervous at the idea of always being ‘on’ the content creation ball— let me say this: it just means you’re open to the possibility of capturing a moment for later content use, babe! Here are 5 of my favorite recent examples of being Content Minded.
How to Use an Event to Grow Your Brand
Thinking about hosting an event to boost your brand and reach new clients? I love that idea! Let’s put our heads together and talk about how to create an event strategy that will turn your event from a one-hit-wonder into an evergreen marketing opportunity!
4 Ways to Establish Your Brand on Instagram
Today we’re getting specific in talking about some real, tangible strategies you can start using immediately to grow your brand online and further establish your presence on Instagram. Take it from some of our members (including me!) on how they’re making the most of Instagram for their business & share your strategies or questions in the comments.
Support Woman Owned Businesses with Your BOTB Vote!
Local businesses in Tampa Bay have been nominated for awards naming them the best of the the best. COVID has made 2020 a really tough year for businesses and most will still need many more months to reach any kind of recovery. But here’s a way to help local businesses that doesn’t cost any money and goes a long way. You can vote up to once a day between now and September 3 for local, woman-owned businesses are 100% deserve this fabulous recognition.
6 Ways to Improve your Brand on Instagram
Doing it for the ‘gram isn’t easy babes! That’s why I tapped Bianca Paggi’s shoulder to get her best tips and practices when it comes to improving your brand’s visibility on this popular platform. We’re talking your feed’s look, themed posts, formatting, showing your face, IGTV, and much, much more. Let’s give it up for Bianca! I hope you find her tips just as helpful as I did.
Top Community Engagement Tips From Social Media Day
This past June, Babe Crafted was tapped to put together a panel on a subject we know well- Community Engagement. I gathered some of our babes to virtually chat about how their businesses engage in the community and most importantly, what they’ve learned with the community engaging with their brands. Here are some of the best bits!