6 Ways to Use Event Photos to Keep Your Marketing Fresh
Hey, babe! Cheers to you for hosting an event! Pulling off a successful event is no easy task, so I thought it would be mega helpful to talk about how we can continue to use that event to market your business. It’s important that you have high res photos to showcase your events, so in order to make the most of the time and investment in a photographer that you made, you can use these images again & again. So beyond the post marketing you did after the event like creating a Facebook album and sending a thank you email to all the ladies who attended with a link to the album (and some social shares for good measure!), here are 6 ways to utilize them even though the event might have been 1 month or 7 months ago.
Here are example uses of photos from our Galentine’s Day Breakfast even with a panel of members in the Food & Drink Industry back in February of this year. All photos are by Christina Jones Photography. Thanks, Christina. ;)
Enjoy these tips & feel free to drop question or more ideas to use event photos in the comments. Stay boss. xx -Gina
1 // Facebook or Instagram Post
This might seem obvious, but even if you’ve already shared it before, consider sharing it on a different platform or a second time on your favorite platform. As long as it’s been at least a few weeks (if you post daily) or a few months (if you post a few times a week), then you’re golden.
Pro Tip: Always credit the photographer. She or he deserves to be recognized when their work is used. And it’s easy! Plus, she may comment on your content or share it, and then your work is going further. Woot!
Bonus Pro Tip: Tag the venue where the photo was taken. You could even tag the event organizer if this photo is from an event you attended. They’ll most likely see the notification and interact with the post, possibly even give it a share. There’s also no shame in asking for a share since it also promotes them. The more engagement & shares, the better in the long run. ;)
2 // Instagram Story Post
In a perfect world, we should have an IG Story live at least once a day. But before you start biting your nails, know that the whole point of this blog is to give you a way to use a single image multiple times, so you won’t have to fret about finding an image or content idea. It’s at your fingertips! Use the photo in a different way.
3 // Blog Post Header
If you have a great photo on your hands, work it into a blog post. The blog post and the photos don’t have to have similar stories. For example, this photo of Julie Curry of Bake’n Babes would be perfect for a blog on just about any topic, like marketing, events, social media, brick and mortar businesses, Valentine’s Day, Galentine’s Day, etc. Don’t be afraid to get a little creative!. So getting to showcase both Julie and Christina again AND I get to have a lovely blog header that’s an original photo? Win-win.
Pro tip: You can crop the photo to make it into the square or vertical photo that you need.
4 // Tie it into a Hashtag
#mondaymotivation #throwbackthursday #flashbackfriday are all very helpful when it comes to taking a photo from the past & using it currently. It gives you the chance to story-tell a bit. Your audience loves learning authentic things about you— like the fact that you volunteer, or are part of a women’s group, or that you attend a conference each year to self-improve.
5 // Facebook Header
Okay, girl. Real talk. When was the last time you changed your FB header?! If you can’t remember, then it’s time to switch it up. Would this photo make a good FB header? The best photos for this are horizontal and showcase an aspect of your business, like past work, a photo of your team, a branding photo of you in your business element, etc. Add a caption about the photo’s context with a way for clients to contact you, credit the photographer, and voila! You’ve just updated an important piece of real estate for your digital brand.
6 // Homepage Slider Image
Would this image be a good fit for your photo carousel on your website? If so, go ahead and pop it in there! It helps your site to appear more current and it gives visitors the chance to see you active in your business. Updated photos & websites are always a good thing.