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The Babe Crafted Blog

Gina, founder of Babe Crafted, celebrating with members by pouring them glasses of a sparkling, bubbly rose wine

Ready to be inspired by fellow women entrepreneurs? How about actionable tips and strategies to build a thriving business? We got you, babe!

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Embrace your style with Ashlee Hamon of Ashlee Hamon Photography
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Embrace your style with Ashlee Hamon of Ashlee Hamon Photography

Ashlee Hamon Photography wasn’t the original plan for Ashlee, but once she realized how passionate she had always been about imagery, it was a no brainer. Now she’s 7 years into being a photography business owner and she’s continuing to evolve and embrace who she is as a photographer. Her colorful, larger-than-life style has come to be known very well in Tampa Bay and she prides herself on how she’s learned to be in the moment while also having a strong vision for her work & clients. Ashlee’s mini workshop topic is 3 steps towards creating the perfect about page for your business.

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7 Reasons It's Okay to Change Your Goals
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7 Reasons It's Okay to Change Your Goals

Hello, babes! I hope your week is off to a fabulous start. We are talking more about goals this week. Some of us are still working out the details on what we want to accomplish this year (which is fine because there’s no time limit!) and some of us are continuing to refine & adjust what we want to accomplish after having outlined some specific goals in a previous month. No matter where you’re at, hearing these 7 stories is going to be helpful and all the more empowering to help you reach each mountain peak you’re after. It’s okay to craft goals at your own pace. It’s okay to change your goals if what you want has changed or it’s not working. Stay flexible xx

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9 Stories About Finding Your Ideal Client
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9 Stories About Finding Your Ideal Client

Hellooooo babes! I’m so excited to share today’s Top Knot Tuesday post. Put that hair in a top knot, fill up your mug, & let’s get to these small business tips and stories about dun dun dun…. the ideal client. What is an ‘ideal client’ you might ask? It’s someone who wants what you’re offering, is willing to pay you for your services or products, and who digs you & your brand. Your ideal clients or customers are out there & they want to hear from you. It’s all about being honest & consistent in your messaging about what you do— and your tribe will find you. And they will be so glad they did. We have 8 stories from totally awesome babes from all over Tampa Bay & the country.

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Make Campfire S'mores Pizza!
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Make Campfire S'mores Pizza!

We know you’ll be excited about this week’s Girls Night Recipe because…… S’MORES!! You get to enjoy your favorite childhood treat & it can of course be customized with the way you enjoy your S’mores from when you’ve gone camping or crafted some over a fire pit at home.

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Optimize your business with Alyssa Gay of Alyssa Gay Consulting
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Optimize your business with Alyssa Gay of Alyssa Gay Consulting

Despite Alyssa Gay being from a family of entrepreneurs, she didn't think she would follow in their path and strike it out on her own. But after working with other agencies she realized she truly did have the passion & vision for entrepreneurship. Alyssa Gay Consulting launched officially in early 2018 and she's been growing her team and helping local business owners in the Sarasota area optimize their websites, brand, & more. In this episode Alyssa teaches us some SEO basics and shares how she converts potential clients into ongoing, loyal ones.

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6 Tips to Rock a Newsletter for Your Business
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6 Tips to Rock a Newsletter for Your Business

Howdy, Babes! I hope you’re having a wonderful week. We’ve been talking about goals this month since it’s a new year and we have the chance to implement some new things for our businesses. Many of us have marketing goals, including starting a newsletter. Newsletters are amazing because your subscribers have already opted in to receive messages from you & you can get information to them in a much different way than social media. 

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8 Tips on Balancing Work & Life as a Boss Mom
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8 Tips on Balancing Work & Life as a Boss Mom

Hiya! We chose this week’s small business topic to be about practicing work / life balance for busy moms. These ladies are running their business and also trying to raise little Boss girls & boys. I can only imagine the gymnastics you do on the daily while trying to make sure everyone is fed and clothed while also delivering on all the needs your career calls for. We asked babes in our community & membership to share some insight into how they walk the line between family and work.

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3 Ways to Stay Sharp with Personal Enrichment!
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3 Ways to Stay Sharp with Personal Enrichment!

Happy Mugs Monday, ladies! After a nice, relaxing weekend I'm here today to get you back in the game & prepared for the week ahead. Today I'll be sharing some advice on Enrichment. How do you stay inspired, motivated, & keep that brain of yours always open to learning more? It's an ever-evolving process. Ever feel like you're stuck in a rut & you aren't sure what the next step is? Well, you aren't alone!

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Make Watermelon Keg Cocktails!
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Make Watermelon Keg Cocktails!

We wanted to serve up something with simple ingredients and flair, so obviously tapping a watermelon was the only option. ;) These watermelon keg cocktails are as fun to make as they are to drink. We do recommend investing in a tapping kit from Amazon because it’ll prevent leaking and you can hold onto it to use in the Fall for pumpkin cocktails (yassssss!).

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Here's What We Learned from Shelley Broader, CEO of Chico's FAS, Inc.
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Here's What We Learned from Shelley Broader, CEO of Chico's FAS, Inc.

Hey, hey! Did you know USF's college of business occasionally hosts CEO talks called 'conversations with a CEO'? I was able to attend this week's chat with Shelley Broader, CEO of Chicos FAS, Inc. and I'm so glad, because just about everything Shelley said was something I feverishly scribbled down to remember later. I wanted to share some of the most poignant things, including quotes on leadership & competition with you. 

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20 Reasons You Need to Join Babe Crafted Right Now
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20 Reasons You Need to Join Babe Crafted Right Now

What kind of impact could you make in your business this year if you had more learning opportunities, more support, & more ways to tell your brand story? I bet it would be a BIG one. That’s what I created Babe Crafted for— to help you build the business of your dreams and feel less alone & burnt out along the way. We can go farther if we go together. So take a peek at 20 reasons why you need to join Babe Crafted NOW.

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Meet Kristin Berry of The Dashing Ginger!
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Meet Kristin Berry of The Dashing Ginger!

Heyyyy! I’m so excited to introduce you to Kristin Berry of The Dashing Ginger. Kristin is an awesome story-teller. Before the first drink is served at happy hour, she’ll already have you crying from laughing so hard. She’s the friend you can call when you need help, in business & and in life. She’s got big love for her friends, family, & work and I know you’ll be as charmed by her honesty & sunny disposition as I am. Enjoy her words.

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Break into your industry with Rana Tierney of Roohi Photography
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Break into your industry with Rana Tierney of Roohi Photography

Ten years ago, Rana Tierney of Roohi Photography was working in the insurance industry and feeling completely uninspired. She picked up her father’s camera at a family reunion and everything changed. A spark ignited. Even though she’d discovered her passion, small businesses haven’t always been ‘community over competition’-minded, so she had a difficult experience breaking into the wedding industry as a brand new photographer. Rana shares about her transition from wedding photographer to senior portrait photographer as well as 3 tips on how to break into your industry.

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Meet Erika Holmes of Erika Holmes Copywriting & Content Strategy!
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Meet Erika Holmes of Erika Holmes Copywriting & Content Strategy!

Hey, hey! I’m absolutely stoked to introduce you to a fabulous woman entrepreneur today. Her name is Erika Holmes and she’s a Copywriter Extraordinaire (that’s a thing!). She loves movie heroines like Cher Horowitz & Elle Woods, and her journey going from “I’m a writer and will write all the things” to “I specialize in website & email copy that’ll make your clients say hell yeah!” is one worth hearing about. Enjoy getting to know Erika! Stay boss. xx -Gina

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