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The Babe Crafted Blog

Gina, founder of Babe Crafted, celebrating with members by pouring them glasses of a sparkling, bubbly rose wine

Ready to be inspired by fellow women entrepreneurs? How about actionable tips and strategies to build a thriving business? We got you, babe!

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Overcome Your Fears with Theresa Chu-Bermúdez of Get Out! Custom Travels
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Overcome Your Fears with Theresa Chu-Bermúdez of Get Out! Custom Travels

Theresa is a travel planner whose entrepreneur journey started 4 years ago. She’s a third generation business owner, total foodie, and lover of all things Lord of the Rings. I can’t wait for you to hear her advice on how to be a better communicator in your business as well as how holding a Madagascar Hissing Cockroach at the Florida State Fair helped her overcome her fear and self doubt.

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Create an Inspired Workspace with Annie Cox of Ann Cox Design
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Create an Inspired Workspace with Annie Cox of Ann Cox Design

Ann “Annie” Cox is the Founder & Lead Designer of the interior design firm and online shop, Ann Cox Design. Annie started her company 4 years ago and while she’ll be the first to tell you she’s still learning, she has a ton of amazing insight on how to keep evolving as you learn and grow. You can often find her surrounded by her 4 tiny dogs and with a glass of Sauvignon Blanc in hand. Have fun getting to know Annie through her business owner story & enjoy her mini workshop on how to curate a workspace that inspires you & helps you be your most productive self.

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Become a Sustainability-Minded Entrepreneur with Danielle Ferrari of Valhalla Resale
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Become a Sustainability-Minded Entrepreneur with Danielle Ferrari of Valhalla Resale

Meet Entrepreneur and Boutique Owner, Danielle Ferrari of Valhalla Resale. Danielle is big on 3 things: sustainability, knowing your numbers, and supporting the women around her. She launched Valhalla in February of 2017 and is celebrating 3 years in business with a thriving community of members and has her sights set on opening her second location within the next year. Take a dive into her business story & take some of her sustainability tips on your journey with you!

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Protect Your Business with Salma Benkabbou of The Benkabbou Law Firm
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Protect Your Business with Salma Benkabbou of The Benkabbou Law Firm

Welcome to Season 2, Episode 3 of Babe Behind The Brand! Get to know Salma Benkabbou of The Benkabbou Law Firm. Salma launched her law firm in the Fall of 2014. You might also know her on Instagram as The Millennial Business Lawyer. She’s a big advocate for protecting your business and intellectual property and loves to educate the business community with tips she shares online as well as in person workshops around Tampa Bay. She’s a tough cookie with a super kind and compassionate side and has helped me on more than one occasion to make sure my business is protected by way of trademarks and copyrights.

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Build Your Brand & Budget with Rosana Rivera of Xilo Mexican
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Build Your Brand & Budget with Rosana Rivera of Xilo Mexican

Rosana Rivera is half of the heart & brains being Xilo Mexican and Kofe Tampa. Rosana brings joy to any situation and makes everyone around her feel heard & special. She’s a wonderful leader and an excellent Chef. At the time of our recording, her episode of Beat Bobby Flay had not yet aired. I’m so pleased to say that we can now shout from the rooftops that she Beat Bobby Flay with her tasty Beef Empanadas and won in an episode called ‘It Must’ve Been Love’. I hope you enjoy getting to hear about her experience as a serial entrepreneur, being officially a Food Network Chef, & her mini workshop about how to rock budgeting in your business.

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Automate Your Marketing with Cherry Thomas of ByCherry Photography
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Automate Your Marketing with Cherry Thomas of ByCherry Photography

Welcome to Season 2, Episode 1 of Babe Behind The Brand! Cherry is the head photographer of ByCherry Photography based in Santa Barbara, California. She specializes in wedding, elopements, and boudoir. For the past 11 years, Cherry has loved photographing couples in love, families growing, and helping entrepreneurs create their brands. In the first episode of season 2, Cherry shares how she’s used email automation to build a thriving business and reach her ideal client, aka brides hosting destination weddings in the city she loves.

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Uncover Your Secret Sauce with Erika Vidal Holmes
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Uncover Your Secret Sauce with Erika Vidal Holmes

Today we have Copywriter and Content Strategist, Erika Vidal Holmes. Erika empowers her clients to embrace who they are and get really clear on what they bring to the table by helping them painlessly answer the common question of, “so what do you do?” by giving them the permission they often need to just be themselves and stop trying to be something else they THINK they should be. She does this with excellent copy and some fun & relatable pop culture sprinkled in. Be sure to tune in to her mini workshop on 'How to Uncover Your Secret Sauce' after her interview!

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Escape The Burnout Loop with Leona Thriftola of Indie Roller
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Escape The Burnout Loop with Leona Thriftola of Indie Roller

Leona Thriftola is the Founder of Indie Roller and I’m so happy to have her as a guest on my podcast! She’s amazing at launching new products, building an authentic community, & inspiring others to step into their creative genius. Take a listen to her amazing podcast episode & mini workshop on ‘3 Tips on How to Escape The Burnout Loop’. Get ready to soak up some rainbow vibes!

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Craft Your Own PR Strategy with Rosie Davies-Smith of LFA and PR Dispatch
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Craft Your Own PR Strategy with Rosie Davies-Smith of LFA and PR Dispatch

There are so many decisions entrepreneurs make along their journey. Get a peek into how Rosie Davies-Smith of LFA defined her niche, why she decided to start a second business called PR Dispatch, & her 3 top tips on how business owners can kickstart their own PR strategy. I had the chance to interview Rosie in person at the LFA headquarters in London and getting the chance to know how she and her team navigated naysayers when she unveiled transparent pricing for PR and so much more was such a special treat. I know you're going to take so much inspiration & insight away from her interview.

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Bring Mindfulness to Your Daily Life with Tona Bell of The Paper Seahorse
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Bring Mindfulness to Your Daily Life with Tona Bell of The Paper Seahorse

Tona Bell of The Paper Seahorse’s addiction to her work led to a cycle of burn out and hospital visits. She realized she needed to make a change and there was no time like the present. Fast forward to today and she's the proud Proprietress of The Paper Seahorse and 2 retail shops filled with gorgeous paper goods, vintage typewriters, unique gifts, and yes–Mindfulness. Hear about Tona's journey as she closed the chapter on the agency she had built up over nearly 20 years with her husband behind and started a new chapter where she put herself & her health first.

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Create a Culture of Abundance with Ryann Halo of Salon Halo
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Create a Culture of Abundance with Ryann Halo of Salon Halo

Ryann Halo of Salon Halo has overcome more challenges than you can really shake a stick at. The trajectory of her life changed immensely when she experienced the loss of her father and brother unexpectedly. She felt lost, became unable to stay on track with her education and dropped out of high school. However, her life changed when she started working as a hair stylist’s assistant, washing hair and sweeping floors. Her grandparents helped her get tuition funds and transportation so she could attend hair school. Fast forward to today, and she’s the proud owner of two bustling salons with a focus on continued education and giving back to the community

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Explore the possibilities with Jessica Brightman of Bright Thoughts
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Explore the possibilities with Jessica Brightman of Bright Thoughts

Travel is a huge influence on Jessica, aka JB, of Bright Thoughts. She spent the bulk of 2018 in Seattle and Portugal and shares some stories about her vagabond lifestyle, including a scary one about a brush with human traffickers in a Southern town in Portugal. On a lighter note, she’s super passionate about helping brands better communicate who they are through design and marketing and has one wild card after another up her sleeve. She’ll inspire you to go after whatever you find interesting and wonderful no matter the preconceived notions you have about who you’re supposed to be or what you’re supposed to like.

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Represent your brand with Kristin Berry of The Dashing Ginger
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Represent your brand with Kristin Berry of The Dashing Ginger

Kristin’s story is grounded in tons of good humor and with her being completely open to trial & error. She’s very passionate about going after the clients and projects she believes in and shares insight into how she transitioned away from wedding photography and into product photography for her company, The Dashing Ginger. Her “I’m not afraid of getting left on unread” attitude will keep you laughing and ability to cold pitch like a boss has made all the difference in her transition and will inspire you to step outside of your comfort zone. Kristin’s mini workshop is 3 steps towards developing an identity for your brand.

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Center yourself with Natasha Samuel of Sol Studio
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Center yourself with Natasha Samuel of Sol Studio

Natasha of Sol Studio’s story is all about being intuitive and finding her own flow, both as a business owner and a woman. She’s very open about her love for travel and one of her biggest pieces of happiness since launching her business is the ability to work from anywhere. She spent a month in Portugal this year and she’s mastered the balance of being polished & branded while also very real & approachable on social media. Natasha’s mini workshop topic is 3 steps towards batch-working social media for your business.

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Embrace your style with Ashlee Hamon of Ashlee Hamon Photography
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Embrace your style with Ashlee Hamon of Ashlee Hamon Photography

Ashlee Hamon Photography wasn’t the original plan for Ashlee, but once she realized how passionate she had always been about imagery, it was a no brainer. Now she’s 7 years into being a photography business owner and she’s continuing to evolve and embrace who she is as a photographer. Her colorful, larger-than-life style has come to be known very well in Tampa Bay and she prides herself on how she’s learned to be in the moment while also having a strong vision for her work & clients. Ashlee’s mini workshop topic is 3 steps towards creating the perfect about page for your business.

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Optimize your business with Alyssa Gay of Alyssa Gay Consulting
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Optimize your business with Alyssa Gay of Alyssa Gay Consulting

Despite Alyssa Gay being from a family of entrepreneurs, she didn't think she would follow in their path and strike it out on her own. But after working with other agencies she realized she truly did have the passion & vision for entrepreneurship. Alyssa Gay Consulting launched officially in early 2018 and she's been growing her team and helping local business owners in the Sarasota area optimize their websites, brand, & more. In this episode Alyssa teaches us some SEO basics and shares how she converts potential clients into ongoing, loyal ones.

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Break into your industry with Rana Tierney of Roohi Photography
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Break into your industry with Rana Tierney of Roohi Photography

Ten years ago, Rana Tierney of Roohi Photography was working in the insurance industry and feeling completely uninspired. She picked up her father’s camera at a family reunion and everything changed. A spark ignited. Even though she’d discovered her passion, small businesses haven’t always been ‘community over competition’-minded, so she had a difficult experience breaking into the wedding industry as a brand new photographer. Rana shares about her transition from wedding photographer to senior portrait photographer as well as 3 tips on how to break into your industry.

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