13 CEO’s Share Their Best Investments Of 2022

Nov. 22

Autumn colored foliage and a yellow candle next to a laptop and a book with an orange cover open, with glasses sitting on top of it — Photo by Colorjoy-Stock

Hey girl hey! The end of the year is coming in hot. This is the perfect time to do some reflecting on what’s been a game-changer for you and what you wanna say goodbye to. So we wanna know… what’s been your BEST investment of 2022?

We asked our members this question and received so many amazing responses!

There are LOTS of impactful ways to up level by investing money and resources, but here’s a peek into what these amazing biz owners have chosen to up level this year:

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INVESTING IN THEMSELVES

Check out their stories below and see what you can learn from them!

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Albriana Youyoute of Albriana Shante Events — Albriana Youyoute | **Albriana Shante Events** // IG

“The best investment I made in business for 2022 was a business consultant who pushed me monetize myself and create multiple streams of income. Inspired by my daughters, I created my first wedding coloring book for children. I also created my consulting firm for other event pros looking to elevate and refine their event designs. Cheers to 2023!”
*Gibsonton, FL*

Jessica Sheehy of Social Savvy — Jessica Sheehy | **Social Savvy** // IG

“The best investment that I have made in my business this year is hiring our Director of Operations! Bringing on this role was a huge step, but it has been very rewarding. We work with a lot of clients in our social media agency and there is a lot to keep up with to keep our client experience the way it is. Our Director of Ops helps me stay in my zone-of-genius while she works on the tech and operations (my weakest area as a business owner), helps the team stay organized, and ensures the entire team is working towards our mission and vision. When you hire people who excel in different areas than you do... that's when your business will grow!”
*Oldsmar, FL*

Kristen Diaz | **Vow + Vast** // IG

“The best investment I made in 2022 was in hiring a business coach. It's one thing being a coach for others but it's difficult sometimes to coach yourself in your own business. That's why I hired someone that focuses on operations and offerings to help simplify and streamline my businesses so they can thrive with an updated framework that can stand the test of time. When you can't clone yourself, hire a person that closely relates to what you do - then watch the magic happen!”
*Green Island, NY*

Sara Toftegaard | **Home & Garden by Toftegaard Design** // IG

“One of the best investments I made into my business this year is a project management system - Honeybook. I love the user interface design and how quickly the company comes out with the requested features. Keeping contracts, invoices, payments, and proposals in one space really keeps consistency and effortlessness when sending out to multiple clients.

This is my second business and I have learned that hiring help or paying for a service will pay itself when I can focus on getting more clients and the essential bits of what makes my business stand apart. So another investment I made is hiring Brittany of BNWE Writes to streamline the language and content on my website, along with hiring a photographer for branded photos. However, I would say that I wouldn't have done it any sooner. When you're in your first year of business, many things can change, but you soon realize what you want to keep or toss.”
*St. Pete, FL*

Theresa Chu Bermudez of Get Out! Custom Travels — Theresa Chu-Bermudez | **Get Out! Custom Travels** // IG

“I've invested heavily this year in attending conferences that focus on luxury travel experiences along with traveling and seeing the world in unique ways. My clients are looking for elevated vacations to destinations they can brag about, and we continue to grow our portfolio of offerings each year. The world of travel is constantly changing, so it is just as important to personally visit hotels and meet with my supplier partners face to face.

This year, I was fortunate enough to have the opportunity to experience a privately chartered yacht in Croatia as well as sail along the Côte d'Azur on a small ship that spends more time in port than at sea. At the latest travel conference I attended, I learned about an incredible family-owned mountain resort in the Dolomites among so many other great properties around the world. These investments of time and money have allowed my team and I to better advise our clients and give them vacations they will talk about for years to come.”
*Tampa, FL*

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Brittany Ranew | **Brittany Ranew, Real Estate Advisor** // IG

“The best investment I've made into my business this year was hiring a videography team. In our digital economy, video is vital and most consumers choose a service or professional based on video. I committed to batch-shooting content once a month and I know it's going to take my business to the next level!”
*St. Pete, FL*

Erika Stanley | Mile End Digital // IG

“I took 3 weeks off from client work and invested in new branding for my business – new brand photos, messaging, logo, and website. It was SO worth it! My new brand feels authentically me, and I'm excited to move my business forward with such a solid foundation.”

St. Pete, FL