Posts in Market your business
9 Stories About Finding Your Ideal Client

Hellooooo babes! I’m so excited to share today’s Top Knot Tuesday post. Put that hair in a top knot, fill up your mug, & let’s get to these small business tips and stories about dun dun dun…. the ideal client. What is an ‘ideal client’ you might ask? It’s someone who wants what you’re offering, is willing to pay you for your services or products, and who digs you & your brand. Your ideal clients or customers are out there & they want to hear from you. It’s all about being honest & consistent in your messaging about what you do— and your tribe will find you. And they will be so glad they did. We have 8 stories from totally awesome babes from all over Tampa Bay & the country.

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6 Tips to Rock a Newsletter for Your Business

Howdy, Babes! I hope you’re having a wonderful week. We’ve been talking about goals this month since it’s a new year and we have the chance to implement some new things for our businesses. Many of us have marketing goals, including starting a newsletter. Newsletters are amazing because your subscribers have already opted in to receive messages from you & you can get information to them in a much different way than social media. 

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20 Reasons You Need to Join Babe Crafted Right Now

What kind of impact could you make in your business this year if you had more learning opportunities, more support, & more ways to tell your brand story? I bet it would be a BIG one. That’s what I created Babe Crafted for— to help you build the business of your dreams and feel less alone & burnt out along the way. We can go farther if we go together. So take a peek at 20 reasons why you need to join Babe Crafted NOW.

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6 Stories on Why Social Connections Matter

Hey there, ladies! Sarah Maingot, here. I've got one question: where would we be without the internet?? We all rely on it to function every day, whether it's growing our audience on Instagram or searching for a coffee shop to try in a city we're visiting. Along with the HUGE increase of time we spend on social media for work and personal use, it’s become the norm nowadays to form connections with people through online communities.

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How to Rock the New Facebook Features

Hey babes! First, let us say how I hope you & your families are doing well after Hurricane Irma. My family & I hunkered down in our sturdy home in Seminole Heights, Tampa and we're so glad the storm has passed us after we've spent a week relentlessly preparing. It's been a stressful week, but let's not let Irma keep us from getting back on track & smashing some goals. ;) 

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3 Pieces of Video Equipment You Need Today

Hey girl hey! Let’s talk about video equipment. For $50 you can have a video kit that’s mobile & easy to use to go live on Facebook or Instagram for your business. If you hear the words ‘go live’ and want to hide under the bed, you’re not alone! Most creatives prefer to be behind the camera and not in front of it. BUT, I’m here to give you the confidence you need to rock live video.

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How to Rock Pinterest for Your Business

Hey, hey babes! Who’s ready to pin.it.UP?!? We are so grateful to Trudy Georgina, Alejandra Ramos, & Lauren Gay for sharing their favorite Pinterest tips. It’s important to not only be sharing consistent content on social media platforms, but also to make sure we’re using them as efficiently as possible. Wouldn’t it be nice to know what your marketing efforts were in tip top shape? Yeah, we think so, too! We know that you’ll find all of these to be helpful & hope your pin game gets even stronger.

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Improve Your Social Media Presence in 3 Easy Steps

Top knot? Check. Caffeine? Check. The will to succeed & be the best babe possible? CHECK. Let’s talk about social media. We might all be at different levels varying from beginners to expert, but one thing we all have in common is that there’s always room for improvement. The element of social media we want to highlight today is community. Social media’s not very social if you’re not talking to anybody, right? So let’s make sure we’re building our community as deliberately as we do with our content calendar!

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How to Pitch Press Stories in 4 Easy Steps

Hey, babes! Let’s talk about Public Relations & Press. Advertising is you telling someone you’re good & PR is when someone else says you’re good. We can probably all agree that the latter is what we’re after, since word of mouth and referrals are the best way to win clients & customers and ultimately grow your business. We learn something new from every press hit we’ve garnered through working with past clients & businesses and think we have some insight that we can share to help business owners like you!

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Improve Your Social Media in 11 Easy Steps

Babes who learn together, build empires together! Let's talk about 11 things you can do today to improve your social media presence. Whether you just started a few social media pages for your new brand or your business has an established following, there's something you can pull from these tips that'll make you feel even more confident about continuing to grow your audience authentically. 

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How to Craft the Perfect About Page

Ready for some fantastic insight into telling your brand’s story? A brand only exists if there’s a mission behind it, and your mission is determined by not just your business goals, but also who’s accomplishing those goals. Your audience needs to know who you are to get the full picture & a good step in communicating your brand to others is creating an interesting About Page on your website.

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How to Update Your Website Without Spending Any Money

Hey, babe. Ready to jump into some rad Digital Branding talk? I truly believe that when you have a well manicured Digital Brand (you’re polished, branded, and easy to find & contact online) then the world of potential clients is your oyster.  And surprise, a huge part of your digital brand is your website, girl! So, do you know if it’s performing at its best? I’ve got 3 easy steps for you to find out. 

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8 Women Share the Moment Their Business Felt Real

Hey, babe! Long time no see. Kidding! We know you were here recently checking out our blog on how to define & own your niche. ;) Starting a business is embarking on a special journey filled with good days, bad days, and great lessons. The specific day I want to talk about includes the moment that you first felt your business was legit, AKA the real flippin’. deal. It’s different for every boss babe. We’ve asked 8 fantastic entrepreneurs to share theirs.

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4 Reasons Why We're Starting a Podcast

The rumor is true: podcasts are the new blogs. However, that doesn’t mean everyone needs one. We all have to decide what we’re going to devote energy & resources to. If a podcast is one of those chosen things for you, that’s awesome. Its it’s not, that’s okay girl. I wanted to share some insight on why I decided a podcast was the right fit for Babe Crafted, some of the questions I had, and some real talk on adding another thing to my plate. Let’s do this! 

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6 Ways to Define and Own Your Niche

Here’s the skinny: 2019 is the year of the niche. Have you heard? Blink twice for ‘yes’. Grab a glass of wine if ‘no’. Ha Kidding (kind of). Put down what you’re working on for a moment and think about your ideal client. Who are you talking to & why? Now is a good time to readjust your messaging so you can make sure you’re resonating.

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